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Privacy Policy

Privacy Policy

Frostbland Pty Limited (ABN 72 000 082 217) trading as BeautyHQ Australia (collectively referred to as “BeautyHQ”, “we”, “us” or “our”) is committed to protecting the privacy of personal information we hold in accordance with the Privacy Act 1988 and the Australian Privacy Principles.

Our Privacy Policy explains how we handle your personal information (including any sensitive information) and, in particular, details how we collect, use, disclose, store and enable you to access your personal information which we hold.

Personal information includes any information or opinion about an identified individual, or an individual who is reasonably identifiable regardless of whether the information is true or not, for example, a, address and other contact details.

Sensitive information includes health information and biometric information as well as information which is also considered personal information, for example, information or an opinion about an individual’s religious beliefs, political opinion, racial origins, membership of a professional or trade association or trade union and criminal record.

1. Protecting your privacy

BeautyHQ ensures as far as possible that personal information collected via our website at (the Website) or within our operations generally is used only for the purposes as set out in this Privacy Policy.

This Privacy Policy sets out the standard of protection you can expect in respect of your personal information. By submitting information to us and/or accessing and using our Website, you consent to us using and disclosing your personal information in the ways described in this Privacy Policy.

2. Anonymity and pseudonyms

From time to time, you may be able to visit our Website and deal with us anonymously or by pseudonym. However, we require certain personal information to be able to provide you with the services or information you seek. If you do not provide us with certain required information, we may not be able to provide you with access to those services or respond to your request in the way you expect.

For example, we may not be able to respond to your enquiry, provide you with our full range of products and services, assess your application to establish a trading account, enter you in a promotion, or send you requested information.

3. Your personal information

We only collect personal information which is reasonably necessary for, or directly related to, one or more of our functions or activities.

The types of personal information we collect from you will depend upon the type of interaction that you have with us. Broadly speaking, the types of personal information that we collect may include the following:

  • If purchasing products from our Website, your name, address details and contact number.

Where we do collect sensitive information from you, such as health information or details of memberships of professional associations, we will not do so without your consent.

4. How we collect personal information

We may collect personal information from you in a number of ways, including the following:

  • when you send us an e-mail, “contact us” message or other correspondence that you send via our Website or call our Customer Service team;
  • when you create an Account on our Website and/or you purchase products from us;
  • when you are establishing a trading account with us;
  • via our official social media pages that we control, such as our official pages on Facebook, Twitter and Instagram;
  • when you make enquiries about our products and services;
  • when you enter a promotion, competition, provide feedback or participate in a survey, market research or other promotional activities which we conduct; and
  • when you sign up to receive our newsletters or marketing material.

We collect other information from you which is not personal information. For example, general information about visitors to our Website is collected for general statistical reporting – such information includes service provider, browser type, pages accessed on our Website and what site you came from – however, this information cannot be used to personally identify you.

5. How we use your personal information

Your personal information may be used by us in a number of ways, including the following:

  • for the purpose for which the information was requested, for example, to create an Account on our Webite, to provide you with products and services and fulfil your orders, to establish trading accounts;
  • to respond to your query or feedback, for example, to respond to a request for further information about products, delivery times, order status etc;
  • to promote and market both our current and future range of products and services;
  • to inform you about products and services of our commercial partners;
  • to keep you informed of future events;
  • to assist with our internal business processes, such as billing and account management;
  • for market research purposes and to improve our range of services;
  • to administer contests, promotions and surveys;
  • for promotional purposes, for example, to inform you about special offers and promotions in connection with our products and services; and
  • for any other purposes that you would reasonably expect including to enable us to comply with our obligations under the law.

If you would like to unsubscribe (or “opt out”) from receiving any future direct marketing material, please email us. We will respond to your unsubscribe request within a reasonable period after your request is made.

6. When we disclose your personal information

We may disclosure your personal information in a variety of circumstances including the following:

  • to contractors, agents and suppliers whom we have engaged to provide products and/or services on our behalf, for example, information technology service providers in connection with the Website, payment processors, couriers and other delivery service providers;
  • to third party service providers, such as digital marketing agencies;
  • to assist in complying with certain laws and regulations;
  • to our professional advisors, such as lawyers and accountants;
  • if required by law;
  • to law enforcement bodies and when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities that may be causing injury to you, to us or to others; and
  • to any other person for any other purposes that would be reasonably expected.

BeautyHQ may also provide personal and other information to a purchaser or successor entity in connection with the sale of all or part of BeautyHQ.

When third parties perform services on our behalf, we take reasonable steps to ensure that the entity is obliged to protect your personal information in accordance with Australian privacy laws and in a manner which is consistent with this Privacy Policy. Third parties are also required to restrict their use of the personal information to the purpose for which it was provided. [While these third parties are usually located in Australia, from time to time they may be located overseas. In particular, recipients may be located in the countries listed in the Appendix to this Privacy Policy. This list of countries may change from time to time].

We do not sell your name or other personal information to third parties, and do not intend to so in the future.

7. Updating personal information

We take reasonable steps to ensure that the personal information we collect and use is accurate, complete and up-to-date. However, the accuracy of the information we hold depends to a large extent on the information you provide.

You can update your personal information at any time. We ask you to keep your information as current as possible so that we may continue to provide you with information on our activities. Please help us by:

  1. letting us know if there are any errors in the information we hold about you; and
  2. keeping us up-to-date with changes to your information, such as changes to your name or address.

To update your details, please email us. Alternatively, if you have an online Account, you may be able to update your details via your online account.

8. How you can access your personal information

You have a right to request access to your personal information held by us. You are also able to update your details or remove your details should you wish to “opt out” in the future. Should you wish to access, update or remove your details, please send your request in writing by email to .

BeautyHQ will ordinarily grant you access to your personal information which we hold unless there is a permitted reason for not doing so. If there is a permitted reason for not providing you with access, we will provide you with a written explanation setting out the reasons for our refusal of your request (unless it is unreasonable for us to do so). We will also inform you of the mechanism to complain about our refusal at that time.

Please note that we may charge a reasonable fee for responding to your request for access if we consider that your request is complex or responding to your request is resource intensive. We will also require you to verify your identity before providing you with the requested personal information.

9. Preventing unauthorised access to your personal information

We will take such steps as are reasonable in the circumstances to maintain the security of and to prevent misuse, interference and loss as well as unauthorised access, modification or disclosure of your personal information.

We have implemented a variety of security measures to safeguard the privacy of your personal information. Your information is stored on secured networks consistent with industry standards, and is accessible by those employees and agents who have special access rights to such systems;

While we strive to protect your personal information, we cannot guarantee or warrant its complete security. No data transmission over the Internet can be guaranteed to be 100% secure. We shall not be responsible for harm that you or any person may suffer as a result of a breach of confidentiality in respect of your use of our Website or any information you transmit to our Website.

If you have an online Account, your Account will be able to be accessed by anyone who knows your login details. You should keep your login details, and any other information you use to remember these details, private and secure.

BeautyHQ accepts no responsibility for information that is disclosed to or obtained by parties who know your login details for your Profile.

10. Privacy Complaint or Concern

If you have a complaint or concern about the way in which your privacy has been handled, please send an email to We will send you an email within 5 days of the date we receive your complaint or concern to confirm that we have received your email. We will also log your complaint on our complaints register and we may also request that you provide further details regarding your complaint. We will then investigate your complaint or concern and provide you with our response within a reasonable timeframe. If, after receiving our response, you still consider that your privacy complaint has not been resolved, you may then, for example, take your complaint to the Australian Privacy Commissioner.

11. Cookies

Cookies are small text files that may be placed on your computer or other device by websites when you visit them. Cookies enable BeautyHQ to recognise your device on a subsequent visit by that device to our Website and allow us to deliver a more personalised experience by providing information to us. Cookies are essential for some website functions and these functions will not work in the absence of those cookies.

You can use the browser privacy functions to clear the cookies already on your computer or to block cookies in the future by altering the browser privacy settings. However, please note this may cause some of the functionality of the Website to not work correctly.

If you continue to use our Website, you are agreeing to the use of cookies.

12. Google Analytics

Our Website uses Google Analytics, a web analytics service provided by Google, Inc. ("Google'). Google Analytics uses cookies to help the website analyse how users use the Website. The cookie generates information about your use of the Website (including your IP address), which is transmitted to and stored by Google on servers in the United States.

Google uses this information to evaluate your use of the Website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may disclose this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. However, Google does not associate your IP address with any other data it holds.

By using our Website, you consent to Google processing the data about you in the manner and for the purposes set out above. You can view Google’s privacy policy by visiting their website at

13. Linked sites

Our Website may contain links to other Internet websites. These links are provided solely for your convenience. If you submit personal information to or via any linked site, the privacy policy applying to that information will be outside our control. You should therefore check the privacy policy of the linked site before submitting information to or via that site.

14. Changes to our Privacy Policy

From time to time, we may change this Privacy Policy to reflect changes in our business practices. We may therefore change this Privacy Policy at any time by posting the amended Privacy Policy on our Website. All personal information collected and held by us will be governed by our most recent Privacy Policy, as posted on our Website.

15. How to contact us

If you have questions or comments about this Privacy Policy, or you wish to access or make changes to your personal information which is held by us, please send an email to