Though most of us make a point of adding kale to our smoothies and chia seeds to our breakfast bowls, how do we ensure we’re getting just as many vitamins on the outside as we are on the inside? Certain ingredients can do great things for your complexion too, as natural beauty brand Puretopia proves!

Avocado oil

Not just for guacamole, avocado also does wonders for your skin. Avocado oil is antioxidant-packed, with vitamins E to hydrate at a deeper level and skin-loving fatty acids to help keep the wrinkles at bay!

TRY: Puretopia Instant Daily Face Moisturiser 50ml 

Shea Butter

Do you suffer from pesky crow’s feet, stretch marks and other fine lines? Shea Butter, with its high concentration of skin-smoothing vitamin A and E, is worth considering. The creamy nut butter boosts collagen production and works to de-puff while being gentle enough to be used around the delicate eye area.

TRY: Puretopia Eye Rescue Roller 15ml 

Olive fruit oil

More than just a condiment, Olive fruit oil is deeply hydrating and rich in antioxidants and fatty acids to protect the skin from harm. It also has slow absorption through skin meaning it’ll keep it hydrated for longer and help and balance your skin’s moisture levels.

TRY: Puretopia Sensitive Care Face Moisturiser 50ml

Aloe Vera

The nutritional powerhouse is often pumped into beauty products. And for good reason! Used since ancient times and named the ‘plant of immortality’ by the ancient Egyptians, it’s like a cocktail of vitamins and nutrients to help hydrate and boost collagen production. Want more? It also has healing and anti-inflammatory properties to help reduce skin inflammation.

TRY: Puretopia Rinse Away Face Cleanser 125ml 

Witch Hazel

Don’t mind the name, this one is all about goodness! The high-level antioxidant helps fight free radical damage responsible for aging. Due to its significant antibacterial and antiseptic qualities, this natural astringent also helps reduce inflammation and oil, making it ideal for those suffering skin conditions ranging from acne to eczema.

TRY: Puretopia Refresh & Bal Toner 125ml 

Sunflower Seed Oil

Vitamins, nutrients and antioxidants blend with essential fatty acids to make this oil great for instant softness and shine. Oils also penetrate the hair follicle deeper, meaning they get down to the actual cuticle to repair and control frizz. Winning!

TRY: Puretopia Shine & Gloss Shampoo and Conditioner 250ml